In early October, shortly after hurricanes Milton & Helene impacted Florida and other Gulf Coast communities, SIR sponsored research conducted by Stepwise to better understand how homeowners in the impacted areas are responding to increased frequency of disasters, their preparations, and recovery activities.

But our joint research effort didn't end at hurricanes: we wanted to understand the unique psychology of homeowners in disaster-prone areas across the US facing wildfires, tornadoes, flooding, and more.

In this insights report, you'll learn about:

• Disaster-prone homeowner mindsets and perspectives
• Their preparation and recovery activities
• Innovation opportunities for insurers to support this segment's unique needs